LinkedIn is 177% more effective than Twitter and Facebook. What people are having trouble, is guessing how.
The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack — if done right, of course – is Linkedin Groups, which are open to the public to join and learn!
There are many benefits to building your own LinkedIn Group, the awesome one is LinkedIn Announcements. If you’ve never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mash up.
LinkedIn Announcements are messages sent directly to the email inbox of the members of your LinkedIn Group — in other words, it’s email marketing through LinkedIn! Whichever email a LinkedIn user includes on their profile will receive the LinkedIn Announcement.