Keywords for your SEO strategy

The keywords you use in your website play a vital part in helping customers to find your site, and in helping the search engines to understand your website content and place your site in its search listings. Making sure you are using the right keywords is hugely important to search engine optimization (SEO). By taking the time to research your keywords and choose the most relevant and popular phrases for use in your site, you could see your site rise up the search rankings, becoming far more accessible to your customers and hopefully generating business for your company.

Researching and choosing keywords

Strong keywords are typically that which are highly relevant to your business and receive many searches by search engine users each month, but which do not have too much competition for their use. There are many different tools for keyword research available on the webs which are free and very easy to use – a good example is Google’s own keyword tool. By entering a keyword phrase into the keyword tool, you can see how many people are searching for that phrase each month, how much competition there is to rank for that phrase, and what similar phrases are also being used. Taking the time to check your keywords will ensure you have a great chance at achieving a good search result rank.

Research and update your keywords to keep your site well optimized

To make sure your business website stays ahead of the game, carry out regular research into your current keywords and any alternatives you might wish to rank for, and update your site to reflect this.

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Get More Leads with Linkedin Announcements

LinkedIn is 177% more effective than Twitter and Facebook. What people are having trouble, is guessing how.

The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack — if done right, of course – is Linkedin Groups, which are open to the public to join and learn!

There are many benefits to building your own LinkedIn Group, the awesome one is LinkedIn Announcements. If you’ve never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mash up.

LinkedIn Announcements are messages sent directly to the email inbox of the members of your LinkedIn Group — in other words, it’s email marketing through LinkedIn! Whichever email a LinkedIn user includes on their profile will receive the LinkedIn Announcement.

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Lead Generation for your Business

Show off with humility

Nobody likes a smarter. But people do like clever, professional and helpful people who will freely give away a little of the knowledge and experience. Make your website a place where you give freely, and don’t talk about yourself.

Jump in to social media

If you haven’t grown up in the digital world social media can be a difficult thing to grasp, so start off with the basics and go from there. If you are a B2B business, join LinkedIn, build your connections and start showing off with humility in the groups and answers section.

What’s in it for me?

Website visitors are a fickle and lazy bunch, and generally they are all seeking the answer to a single question (whether they know it or not!) They all want to know “What’s in it for me?” So tell them. Using your knowledge of your clients, work out what questions your web visitors will have on any given page on your website. Tell your website visitors what is in it for them to make the next step towards becoming a client.

People are magpies

Magpies are attracted to sparkly, shiney things and so are website visitors. If you want to draw attention to one of your offers make it stand out from your design. WARNING: graphic designers and artistically inclined people will balk at this idea. You have a choice: either create an aesthetic statement with your website, or one which will (metaphorically) poke a finger in their eye so they take notice of you. Lead generating websites tend to be eye-pokers.

Become a data-junkie

Sadly Google analytics is not enough. To effectively harvest the maximum number of leads from your website you need to know what’s happening in fine detail. You need to recognise patterns of behavior and react to it. Do you know when a second, fifth or nineteenth conversion event happens with a particular lead? Do you know instantly when a lead revisits your website?

Let your personality shine through

I always know when I’ve achieved success with a client’s marketing project because their personality starts to shine through their website, and in fact all of their marketing efforts. I’ve often heard the phrase ‘people buy people’ but maybe it is more accurate to say ‘people buy personalities,’ and you can do that via a website!

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‘Inbound Marketing’ for your business

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing and other form of content marketing are considered Inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing are considered ” outbound marketing.” Inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise

A newer model illustrates the concept in five stages:

  1. Attract Traffic
  2. Convert visitors to leads
  3. Convert leads to sales
  4. Turn customers into repeat higher margin customers
  5. Analyze for continuous improvement

Inbound marketing was founded on the basis that traditional marketing and advertising like billboards and TV spots have become less effective. One infographic showed that 86 percent of viewers skip commercials and 44 percent of recipients never open direct mail. In contrast companies that blog have 50 percent more website visitors than those that don’t and inbound marketing leads cost 60 percent less on average.One criticism of inbound marketing is the time and effort required to create content.Inbound marketing may also reflect changes in the customer buy cycle. Whereas customers use to engage vendors very early in the buy cycle, customers conduct online research and contact the vendor closer to the moment of making a decision. in this way, customers become more informed on their own and sales teams are used more efficiently.

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How to use Twitter for Business

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has some value, especially as a marketing and PR tool.

1- Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.

2- This is a way easier to connect with influential people in the media than calling and emailing them

3- If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience

4- Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to RSR Logic.

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Facebook, bubble or a good investment?

Key points for the development of Facebook

The company itself identifies risks and opportunities for significant growth:

  • The risk, yet most important opportunity is the traffic through the cell. To date Facebook has over 500 million users connecting to the platform via mobile, but have not yet been able to generate income from these users, because applications for these devices have no ads. Many of its users access only through the cell and others are migrating to this platform, if the company can not profit from these customers, they would be losing billions of dollars.
  • The growth potential of Facebook in China, which have not yet penetrated as they would like and which has a very broad market, but it includes its own risks and we have seen in the past companies like Google have had to withdraw due to censorship government and Chinese culture.
  • The company CEO Mark Zuckerberg owns 28% of the company and 57% of the vote. In just 27 years, focuses more on its vision of “improving the means of sharing information in the world” in the economics of the business, a way of thinking that has been successful with other CEOs like Steve Jobs of Apple and Larry Page of Google. So far his work has been described as well, including the purchase of Instagram referred to seize the opportunity for monetization of mobile users.


Facebook is a company with tremendous potential with over 900 million users to monetize, sustained growth and opportunities in different markets as well as young executives and innovators. If the company is able to leverage these prospects of growth so far has shown, even at that price action is attractive.

But long term I think that its main competitor Google shall still be number 1 in the online advertising market, and with even greater opportunities for growth, so it is advisable to evaluate the purchase of shares of this before a final decision .

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Software – The thinking of people

Complain about the software is a popular pastime, but a lot of software has improved over the last decade has improved exactly as in previous decades. Unfortunately, the improvements have come with a tremendous cost in human effort and computational resources. Basically, we learned to build reasonably reliable systems from unreliable parts adding endless layers of checks at run time and test mass. The code structure itself has sometimes changed, but not always for the better. Often, these layers of intricate software dependencies and common design to prevent an individual, however competent, can fully understand a system. This bodes ill for the future: we can not understand and can not even measure the critical aspects of our systems. There are, of course, that system builders have resisted pressures to build more swollen and covered systems. We thank them our planes do not crash computer, our phones work, and our emails arrive on time. They deserve praise for their efforts to make software development a mature and reliable set of principles, tools and techniques. Unfortunately they are a minority, and the bloatware (software swollen) dominates much of the printing and thinking of people.

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The Futurology of Software

The computer science should be at the center of the development of software systems. If not, we must rely on individual experience and general rules, and ended up with less capable and reliable systems, developed and maintained to unnecessarily high costs. We need changes in education to enable improvements in industrial practice. In several places there is a disconnect between computer education and what the industry needs. Consider this RSR Logic  team is working hard to build technology that will change the world work

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